SEO stands for Search Engine Optimization, and it is an essential ingredient to any successful website. In simple terms, SEO is the process of optimizing the on-page content so that it is properly structured to be crawled and indexed by the search engines. Why is Search Engine Optimization Important? Everyday, millions of people use search engines to find information on products and services. Even though search engines like Google gather up thousands of links for each keyword searches, most people generally skim the first page of results, and only click on the first handful of links on that page.

You may have the most wonderful, creative, informative website around, but without a top position in the SERPs, your pages could go overlooked by potential customers. And without optimizing your website content for search engines, your pages could go pages could go overlooked by search engines. For this reason, it is essential to ensure that your site has every opportunity to be discovered by search engines and human browsers alike.

What can Search Engine Optimization do for my website?

As the Internet continues to dramatically increase in the number of users and websites, companies face more competition to claim top spots on the SERPs everyday. What does this mean for people like you who refuse to settle for mediocre page rank and a listing on page ten in Google search results? In order to keep you website competitive and your ranking as high as possible, you must perform Search Engine Optimization (SEO).

Optimizing your site can considerably improve your page ranking in the major search engines. There are dozens of ways to approach SEO-some will be more effective than others from each site to the next. But there is one universal truth about SEO- no matter what kind of website you run, Search Engine Optimization must performed rigorously and consistently, so that we may continue to see positive results in regards to search engine ranking.

What do we do?

When Skytouch Media designs and develop a website for you, the process of standard SEO will be done on your website as part of the development process. However if you have an existing website, and want more traffic the process is as follows:

• We check all HTML code, and make sure it confirms to the industry standard
• We check that all meta tags are correct, and that no duplication is present
• The content of your website will be studied, from which 6 - 12 keywords are gathered for the entire website.
• Each individual page is analyzed for a specific theme or topic, from which 3 main keywords are retrieved.
• Keywords are then analyzed to make sure they are worth optimizing the specific page for that specific keyword
• We repeat the process throughout the entire website and check the main keywords against the title and description meta tag
• We then check the website against your competitors websites, and make various changes to ensure your site will outrank them
• We may be required to add additional content to your website so ensure proper keyword density for the content, meta tags and title
• After we are happy with the content, programming and meta tags, we will submit your website to over 150 search engines and a further 50 directory listing websites.